SEO Information
SEO Configuration
This page centralizes the search engine optimization settings and analytics tools for your domain. A good SEO configuration improves your site's visibility in search engines.
Default meta data
| Field | HTML tag | SEO impact |
|---|---|---|
| Title | <title> | Title displayed in Google results (50-60 characters) |
| Description | <meta description> | Text below the title in results (150-160 characters) |
| Keywords | <meta keywords> | Little direct impact but useful for organization |
| OG Image | <meta og:image> | Image displayed when sharing on social networks |
Analytics scripts
Integrate your tracking tools directly from this interface:
- Google Analytics: paste your tracking ID (UA-XXXXXX or G-XXXXXX)
- Google Tag Manager: integrate the GTM container
- Custom scripts: add scripts in the <head> or before </body>
Per-page SEO
In addition to the global meta data defined here, each page can override its own meta data from the Pages & Menus section. Page meta data takes priority over domain meta data.
Robots and Sitemap
BWEB automatically generates:
- robots.txt: controls indexing by search engines. Each page can be excluded via the
botDisallowoption - sitemap.xml: lists all public pages to facilitate indexing
SEO best practices
- Each page should have a unique and descriptive title
- Use readable and short URLs (
/blog/my-articlerather than/page?id=123) - Consistently fill in the description for important pages
- Enable HTTPS in production (SSL certificate)